:root{
  color-scheme:light;
  --paper:#F7F5EF;--surface:#FFFFFF;--surface-2:#F1EDE4;--ink:#2A2340;--muted:#5E5670;--faint:#948BA1;
  --line:#E7E1D3;--line-strong:#D9D1BE;
  --purple:#462360;--purple-bright:#5E357F;--purple-deep:#341A49;--purple-soft:#6E4795;
  --gold:#A8842C;--gold-bright:#C2A24E;--gold-pale:#EBDBA9;
  --purple-wash:#EFE9F8;--purple-tint:#F3EFFA;--gold-wash:#F5EFDE;
  --shadow-sm:0 1px 2px rgba(42,35,64,.05);--shadow:0 18px 44px -26px rgba(70,35,96,.30);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:"Archivo",system-ui,-apple-system,"Segoe UI",sans-serif;line-height:1.68;-webkit-font-smoothing:antialiased}
h1,h2,h3{font-family:"Newsreader",Georgia,serif;font-weight:500;line-height:1.14;text-wrap:balance;margin:0}
p{margin:0}
img{display:block;max-width:100%}
a{color:var(--purple-soft);text-decoration:none}
.wrap{max-width:1080px;margin:0 auto;padding-inline:26px}
.eyebrow{font-family:"IBM Plex Mono",monospace;font-size:.72rem;font-weight:500;letter-spacing:.26em;text-transform:uppercase;color:var(--gold)}

.btn{font-family:"Archivo",sans-serif;font-weight:600;font-size:.95rem;border-radius:2px;padding:14px 30px;border:1px solid transparent;cursor:pointer;display:inline-block;transition:transform .18s ease,box-shadow .18s ease,border-color .18s ease,background .18s ease,color .18s ease;letter-spacing:.02em}
.btn-primary{background:var(--purple);color:#F7F5EF;box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--gold-bright) 36%,transparent)}
.btn-primary:hover{transform:translateY(-1px);box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--gold-bright) 66%,transparent),var(--shadow)}
.btn-ghost{background:transparent;color:var(--purple);border-color:var(--line-strong)}
.btn-ghost:hover{border-color:var(--gold-bright);color:var(--gold)}
.btn-cream{background:#F7F5EF;color:var(--purple);border-color:transparent;box-shadow:inset 0 0 0 1px rgba(235,219,169,.6)}
.btn-cream:hover{transform:translateY(-1px);box-shadow:inset 0 0 0 1px var(--gold-pale),0 16px 36px -22px rgba(0,0,0,.35)}

nav{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--paper) 90%,transparent);backdrop-filter:blur(12px);border-bottom:1px solid var(--line)}
nav .inner{max-width:1080px;margin:0 auto;padding:14px 26px;display:flex;align-items:center;justify-content:space-between;gap:16px}
nav .brand{display:flex}
nav img{height:44px;width:auto}
.navlinks{display:flex;align-items:center;gap:24px}
.navlinks a:not(.btn){color:var(--muted);font-size:.9rem;font-weight:500;letter-spacing:.01em}
.navlinks a:not(.btn):hover{color:var(--ink)}
.navlinks .btn{padding:11px 22px}
.navlinks .btn-primary{color:#EAC873;box-shadow:inset 0 0 0 1px color-mix(in srgb,var(--gold-bright) 75%,transparent)}
.navlinks .btn-primary:hover{background:var(--gold-bright);color:var(--purple);transform:translateY(-1px);box-shadow:inset 0 0 0 1px var(--gold-bright)}
@media (max-width:900px){.navlinks a:not(.btn){display:none}}

/* hero */
.hero{padding-block:76px 68px}
.hero .inner{display:grid;grid-template-columns:1.06fr .94fr;gap:60px;align-items:center}
.hero h1{font-size:clamp(2.5rem,5.4vw,4.05rem);letter-spacing:-.018em;margin:20px 0;font-weight:500}
.hero h1 em{font-style:italic;color:var(--purple-bright)}
.hero .sub{font-size:1.16rem;color:var(--muted);max-width:50ch;margin-bottom:34px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.trust{margin-top:26px;font-family:"IBM Plex Mono",monospace;font-size:.73rem;color:var(--faint);letter-spacing:.06em}
.portrait{position:relative;border:1px solid var(--line-strong);box-shadow:var(--shadow);overflow:hidden}
.portrait img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:center 20%;display:block}
.portrait::after{content:"";position:absolute;inset:9px;border:1px solid rgba(235,219,169,.7);pointer-events:none}
.portrait .tagchip{position:absolute;left:0;bottom:22px;background:var(--purple);color:#F3EFFA;font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.08em;padding:9px 16px;border-left:2px solid var(--gold-bright)}
.portrait .tagchip b{color:var(--gold-pale);font-weight:500}

section{padding-block:72px}
.band{background:var(--surface-2);border-block:1px solid var(--line)}
.sec-ey{text-align:center;margin-bottom:12px}
.sec-title{text-align:center;font-size:clamp(1.9rem,3.8vw,2.6rem);letter-spacing:-.01em;margin-bottom:16px;font-weight:500;color:var(--ink)}
.rule{width:44px;height:1px;background:var(--gold-bright);margin:0 auto 34px}
.sec-lead{text-align:center;color:var(--muted);max-width:60ch;margin:0 auto 48px;font-size:1.06rem}
.sec-cta{text-align:center;margin-top:44px}

.pain-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;max-width:900px;margin:0 auto;background:var(--line);border:1px solid var(--line)}
.pain-card{background:var(--surface);padding:26px 28px;font-size:1.0rem;color:var(--muted)}
.pain-card span{color:var(--purple);font-family:"Newsreader",serif;font-style:italic;font-size:1.24rem;line-height:1.4;display:block;margin-bottom:8px}

.pillars{display:grid;grid-template-columns:repeat(3,1fr);gap:1px;background:var(--line);border:1px solid var(--line);max-width:1000px;margin:0 auto}
.pillar{background:var(--surface);padding:34px 30px}
.pillar .pn{font-family:"Newsreader",serif;font-style:italic;color:var(--gold);font-size:1.4rem;margin-bottom:12px}
.pillar h3{font-size:1.34rem;margin-bottom:11px;font-weight:500}
.pillar p{color:var(--muted);font-size:.98rem}

.feature{background:var(--purple-tint);padding:52px;display:grid;grid-template-columns:1fr 1fr;gap:48px;align-items:center;position:relative;border:1px solid var(--line)}
.feature::before{content:"";position:absolute;inset:14px;border:1px solid rgba(194,162,78,.5);pointer-events:none}
.feature .eyebrow{color:var(--gold)}
.feature h2{color:var(--purple);font-size:clamp(1.8rem,3.2vw,2.5rem);margin:14px 0 18px;letter-spacing:-.01em;font-weight:500}
.feature > div > p{color:var(--muted);margin-bottom:14px}
.feature .steps4{display:flex;flex-direction:column;gap:18px}
.feature .s4{display:flex;gap:16px;align-items:flex-start}
.feature .s4 .d{flex:none;width:30px;height:30px;border:1px solid var(--purple);color:var(--purple);font-family:"IBM Plex Mono",monospace;font-size:.9rem;display:flex;align-items:center;justify-content:center;background:var(--surface)}
.feature .s4 p{color:var(--ink);margin:0;font-size:.98rem}
.feature .s4 p b{color:var(--purple);font-weight:600}
.feature .disc{grid-column:1/-1;font-size:.79rem;color:var(--faint);border-top:1px solid var(--line-strong);padding-top:18px}

.foryou{max-width:780px;margin:0 auto}
.foryou ul{list-style:none;margin:0;padding:0;display:grid;gap:0}
.foryou li{position:relative;padding:18px 0 18px 40px;color:var(--ink);font-size:1.08rem;border-top:1px solid var(--line)}
.foryou li:first-child{border-top:none}
.foryou li b{color:var(--purple);font-weight:600}
.foryou li::before{content:"";position:absolute;left:2px;top:24px;width:16px;height:1px;background:var(--gold-bright)}

.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;counter-reset:st;max-width:940px;margin:0 auto}
.pstep{text-align:center}
.pstep .n{counter-increment:st;font-family:"Newsreader",serif;font-style:italic;color:var(--gold);font-size:1.5rem}
.pstep .n::before{content:counter(st,decimal-leading-zero)}
.pstep h3{font-size:1.28rem;margin:8px 0 10px;font-weight:500}
.pstep p{color:var(--muted);font-size:.96rem}

.insights-cards{display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:1000px;margin:0 auto}
.insight-card{display:flex;flex-direction:column;gap:8px;background:var(--surface);border:1px solid var(--line);border-radius:4px;padding:26px 28px;transition:border-color .18s ease,box-shadow .18s ease,transform .18s ease}
.insight-card:hover{border-color:var(--gold-bright);box-shadow:var(--shadow);transform:translateY(-2px)}
.insight-card:hover .ititle{color:var(--purple)}
.idate{font-family:"IBM Plex Mono",monospace;font-size:.7rem;letter-spacing:.16em;text-transform:uppercase;color:var(--gold)}
.ititle{font-family:"Newsreader",serif;font-size:1.38rem;line-height:1.24;color:var(--ink);transition:color .18s ease}
.iteaser{color:var(--muted);font-size:.97rem;flex:1}
.iread2{font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.12em;text-transform:uppercase;color:var(--gold);margin-top:6px}
.iread2::after{content:"Read the full article \2192"}

/* interior page header */
.page-hero{background:var(--surface-2);border-bottom:1px solid var(--line);padding-block:64px 56px}
.page-hero .eyebrow{margin-bottom:14px}
.page-hero h1{font-size:clamp(2.3rem,4.6vw,3.4rem);letter-spacing:-.015em;font-weight:500;max-width:20ch}
.page-hero .lead{margin-top:20px;color:var(--muted);font-size:1.15rem;max-width:60ch}
.crumb{font-family:"IBM Plex Mono",monospace;font-size:.72rem;letter-spacing:.1em;text-transform:uppercase;color:var(--faint);margin-bottom:20px}
.crumb a{color:var(--gold)}

/* prose (story / strategy / avatar / article) */
.prose{max-width:72ch;margin:0 auto}
.prose.wide{max-width:820px}
.prose p{color:var(--muted);margin-bottom:18px;font-size:1.05rem}
.prose p.lead-p{color:var(--ink);font-size:1.18rem}
.prose h2{font-size:1.7rem;color:var(--ink);margin:36px 0 14px;font-weight:500}
.prose h3{font-family:"Newsreader",serif;font-weight:600;font-size:1.4rem;color:var(--ink);margin:30px 0 12px}
.prose h4{font-family:"Archivo",sans-serif;font-weight:700;font-size:1.05rem;color:var(--purple);margin:24px 0 10px;letter-spacing:.01em}
.prose ul{margin:0 0 18px;padding-left:0;list-style:none;display:flex;flex-direction:column;gap:10px}
.prose ul li{position:relative;padding-left:26px;color:var(--muted)}
.prose ul li::before{content:"";position:absolute;left:3px;top:.62em;width:7px;height:7px;background:var(--gold-bright);transform:rotate(45deg)}
.prose ol{margin:0 0 18px;padding-left:22px;color:var(--muted)}
.prose ol li{margin-bottom:10px}
.prose blockquote{margin:24px 0;padding:6px 0 6px 20px;border-left:2px solid var(--gold-bright);font-family:"Newsreader",serif;font-style:italic;font-size:1.28rem;line-height:1.4;color:var(--purple)}
.prose strong{color:var(--ink);font-weight:600}
.prose em{font-style:italic}
.prose a{color:var(--purple-soft);text-decoration:underline;text-underline-offset:2px}
.prose .fineprint{font-size:.82rem;color:var(--faint);border-top:1px solid var(--line);padding-top:16px;margin-top:26px}
.prose img{border:1px solid var(--line-strong);margin:6px 0 22px}

.storyframe{float:right;width:300px;margin:0 0 20px 32px;border:1px solid var(--line-strong);position:relative}
.storyframe img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:62% 12%;display:block}
.storyframe::after{content:"";position:absolute;inset:8px;border:1px solid rgba(235,219,169,.7);pointer-events:none}

.pullquote{font-family:"Newsreader",serif;font-style:italic;font-size:1.5rem;line-height:1.4;color:var(--purple);text-align:center;padding:28px 24px;margin:36px 0;border-block:1px solid var(--gold-bright)}

/* CTA band */
.final{background:var(--purple);padding:72px 40px;text-align:center;color:#F3EFFA;position:relative}
.final::before{content:"";position:absolute;inset:16px;border:1px solid rgba(235,219,169,.45);pointer-events:none}
.final h2{color:#fff;font-size:clamp(1.9rem,3.6vw,2.6rem);letter-spacing:-.01em;margin-bottom:16px;max-width:24ch;margin-inline:auto;font-weight:500}
.final p{color:#DED3F0;max-width:48ch;margin:0 auto 30px;font-size:1.08rem}
.final .goldline{color:var(--gold-pale);font-style:italic;font-family:"Newsreader",serif}
.final .direct{margin-top:24px;font-size:.95rem;color:#DED3F0}
.final .direct a{color:#fff;font-weight:600}

.backlink{display:inline-block;margin-top:8px;font-family:"IBM Plex Mono",monospace;font-size:.74rem;letter-spacing:.08em;text-transform:uppercase;color:var(--gold)}

footer{background:var(--purple-deep);color:#D5CBEC;border-top:1px solid rgba(235,219,169,.3)}
footer .inner{max-width:1080px;margin:0 auto;padding:52px 26px 42px;display:grid;grid-template-columns:1.3fr 1fr 1fr;gap:34px}
footer h4{font-family:"IBM Plex Mono",monospace;font-size:.7rem;letter-spacing:.18em;text-transform:uppercase;color:var(--gold-pale);margin:0 0 15px}
footer p,footer a{color:#D5CBEC;font-size:.92rem;line-height:1.8}
footer a:hover{color:#fff}
.fbrand{font-family:"Newsreader",serif;font-size:1.55rem;color:#fff;margin-bottom:8px}
.fbrand .amp{font-style:italic;color:var(--gold-pale)}
.lic{font-family:"IBM Plex Mono",monospace;font-size:.78rem;color:#B3A6D6}
.disclaimer{border-top:1px solid rgba(255,255,255,.12);padding:22px 26px 48px;max-width:1080px;margin-inline:auto;font-size:.77rem;color:#A99CCB;line-height:1.65}

@media (max-width:860px){
  .hero .inner{grid-template-columns:1fr;gap:34px}
  .hero .portrait{max-width:380px;margin:0 auto;width:100%}
  .feature{grid-template-columns:1fr;padding:34px}
  .pillars{grid-template-columns:1fr}
  footer .inner{grid-template-columns:1fr 1fr}
  .storyframe{float:none;width:100%;max-width:320px;margin:0 auto 24px}
}
@media (max-width:560px){
  .pain-grid,.steps,.insights-cards{grid-template-columns:1fr}
  footer .inner{grid-template-columns:1fr}
}

.services{display:flex;flex-wrap:wrap;justify-content:center;gap:12px;max-width:860px;margin:0 auto}
.services span{font-family:"IBM Plex Mono",monospace;font-size:.82rem;letter-spacing:.03em;color:var(--purple);background:var(--surface);border:1px solid var(--line-strong);border-radius:999px;padding:9px 18px}
@media (max-width:560px){.services span{font-size:.78rem;padding:8px 14px}}

.hours-note{margin-top:16px;font-family:"IBM Plex Mono",monospace;font-size:.74rem;color:var(--gold);letter-spacing:.04em}
.book-note{max-width:760px;margin:0 auto 30px;text-align:center;background:var(--purple-tint);border:1px solid var(--line);border-radius:10px;padding:22px 26px}
.book-note p{color:var(--muted);margin-bottom:8px}
.book-note p:last-child{margin-bottom:0}
.book-note strong{color:var(--purple)}
.book-note a{color:var(--purple-soft);font-weight:600}
.booking-embed{max-width:840px;margin:0 auto;background:var(--surface);border:1px solid var(--line);border-radius:10px;padding:8px}